The 'Build a Bigger List' Blog

List Building Automation is a new product from very successful online marketer Matt Callen.

Currently priced at $77 List Building Automation has 8 modules that cover how to fully automate your list, grow your list with low cost advertising, get your emails opened, how to pre-sell and how to get everything set  up and running in 24 hours.

Brad Callen has a good reputation and I’m sure the course will help many online entrepreneurs build their list. If you’re not sure this is for you there is a $1 three day trial offer presented to you if you click away from the sales page. Sounds like an opportunity to me. Take a look.

It seems incredible to me that some people think that building a list is too much hard work and hardly worth the effort. Here are five reasons to have a list.

1. You can make money while building your business. With a list you can be promoting someone else’s product as an affiliate while you are creating your own products or services. Not only will your list help finance this initial growth, but it will also be an asset once you have something of your own to offer.

2. You can do market research for free. With a list you can ask your subscribers what they find challenging and what they are looking for. Their feedback and ideas will help you develop your products and services for a targeted, ready to buy audience.

3. You can increase your sales. It’s a fact of life that many visitors to your website will not buy your product or service on their first visit. You need to encourage them to view your offer again and again. You can do that if they’re on your list. It will also help you sell more to the people who do buy. If you cannot contact your buyers, you only make one sale per person. If they’re on your list you can offer them upgrades or products similar to the ones they have purchased.

4. A list helps you to building your brand. It allows you to establish rapport with your customers and stop you being lost in a sea of competitors.

5. A list is a resource that you can leverage when contacting other marketers. Your proposal for a joint venture will be taken more seriously if the other party knows you have a responsive list that they can promote to through you.

For more information on building and keeping a targeted, hungry list of leads and buyers get access to a free report, with mp3 and video presentations when you claim your FREE Silver Membership (usually $27.00).

You’ll want a free giveaway as an incentive for people to join your list. If it doesn’t motivate your visitors to give their details in exchange it was a waste of effort getting them to your opt-in form or squeeze page. You should offer something that’s high quality and relevant to your market.

To endow the giveaway with a high perceived value consider what is being successfully sold to your market and create a shorter ‘lite’ version of a best sellling product. The existing demand for something similar should guarantee that people will be interested and therefore more likely to want your offer.

Your giveaway could be a pdf file, some software or a membership. If you are working on a product of your own you could even tie your giveaway into the pre-launch by offering a ‘leaked chapter’ of your product.

If you want to find out more about building and keeping a targeted list of leads and buyers you can get my free report, with mp3 and video presentations when you claim your Online Marketers Club FREE Silver Membership (usually $27.00).

An opt-in form is vital if you hope to build a list. The form needs to be in a prominent position on your web page, or as some form of pop-up. The best page position is usually near the top, but you need to check it is visible in the most common screen resolutions. Don’t have only one opportunity for people to opt-in to your list. Put the form on every web page.

Don’t ask for too much detail in your opt-in form. Just the basic name and email address should suffice. If you want more details you can ask for them after they have signed up.

You need to give your visitors a reason to subscribe, especially as they are likely to have busy inboxes already. You need to convice them that it will be worth receiving your messages. Clearly describe the benefits of subscribing. You could also offer a gift for joining. An ebook or short report may be appropriate. If you can ascribe a value to the gift people are likely to be more interested so add a statement like ‘subscribe in order to get a free gift worth $xx’.

You should also have a privacy statement like “We Respect Your Email Privacy” below or beside the form. This has been shown in many cases to increase the opt-in rate.

Once you’ve had the form running for a while you can split test elements like the free gift, headline or submit button to see if you can increase your opt-in rate.

For more information on building and keeping a targeted, hungry list of leads and buyers get access to a free report, with mp3 and video presentations when you claim your FREE Silver Membership (usually $27.00).

An email subject line has just one purpose. To get recipients to open your email. For this reason you should spend some effort crafting the best subject lines you can. It’s no use sending emails full of great information or fantastic offers if your customers are not going to open them. Given the importance of subject lines here are 5 tips for writing effective email subject lines.

1) Look at newspaper and magazine headlines. They have been designed to attract attention and encourage curiosity. Their only job is to get people to buy the publication, so you can imagine how much effort goes into creating  effective headlines.

2) Have a number of email clients so that you can see whether all of your subject line is visible. If it is not you may want to shorten it or write it in such a way that the shortened headline still arouses curiosity in the reader.

3) Urgency and scarcity tend to increase response. If you can legitimatley fit either or both into your headline do so, but don’t overuse this technique or it will lose its effectiveness.

4) Avoid a string of exclamation marks and any other content that will trigger spam filters. You don’t want to spend ages on a headline only for it to be the reason your message gets blocked.

5) Analyse past performance to guide what subject lines to use. In my post on a different way to use multiple lists I outlined a way you can split test subject lines. Set this up and let your customers show you what works.